Tulika is the Lead Counsel for Digital Business (Sony LIV) at Culver Max Entertainment Pvt. Ltd. (formerly known as Sony Pictures Networks India Pvt. Ltd.). She is primarily a transactional lawyer in the M&E space and has gained enriched experience in various areas within the field ranging from the digital business, motion pictures, sports, distribution, policy and regulatory.
Tulika graduated from Symbiosis Law School, Pune in the year 2011 and started practice as a corporate commercial lawyer at a law firm before gradually transitioning into the corporate space as an in-house attorney.
Host: How did you grow your interest in this field, and what do you think about your current position, compared to your previous profession? (If you have changed your profession)
Tulika: The M&E space always interested me especially, regulatory regime governing the said field.
I started my journey in the legal profession as a corporate commercial and M&A lawyer. As part of my initial stint, I had the fortune of handling a few transactions in the M&E field which not only fascinated me but gave broad sense of diverse laws governing the field. Further, constant development in the space not only keeps one focused but results in development of analytical capabilities.
Reasons mentioned above resulted in gradual shift to the M&E industry wherein, each day is a new challenge specially handling the digital side (Sony LIV) within M&E. Given tremendous growth in the digital economy and constant innovations, transactions, structuring, documentation need to be future facing and legal developments are frequent which makes the task of an in-house counsel challenging resulting in tremendous growth.
Host: Relating to your experience in this field, have you worked on any essential projects?
Tulika: I had the good fortune of moving across various fields within the M&E space ranging from sports to distribution and digital.
The MRP model of TRAI was introduced in the year 2017 and the IT Rules applicable amongst others, to publishers of online curated content, in 2021. At the point when fresh set of TRAI regulations were introduced, I was handling distribution business for the organisation and thereafter, the digital businesswhich led to understanding/witnessing practical ramifications for the businesses and ways of tackling difficult situations so businesses are not adversely impacted.
Host: If you have worked on any such projects, would you like to share your experiences or your aim and objective based on which you conducted them?
Tulika: Notification of the IT Rules in 2021 resulted in analysing the rules, present business operations and ways in which the rules could be implemented within the organisation with minimal disruption. The activities ranged from advising the teams on age gating, content classification, appointment of relevant officer, adherence to the code of ethics and assisting towards formulation of the second level (Self-Regulatory Body) with other industry players.
Further, notification of the 2017 TRAI regulations resulted in tectonic shift in the manner in which the distribution business was conducted from the traditional fixed fee model to MRP model which meant tremendous business alignment, updation of documentations and filings, initiating/pausing/modifying actions basis judicial pronouncements, etc.
Handling of the particular businesses on the legal side when the businesses were witnessing enormous changes has been a great opportunity to learn and analyse. The developments also resulted in having a solution oriented approach to be deployed at all times in the best interest of business.
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